Chapter 5. Building a Community on Instagram
From zero to hero. In this article, we walk through 5 tips on how we grew our instagram account @soyspicelingerie from scratch.
Through Instagram, we have been able to generate the majority of our sales and able to segment our customers and understand their purchasing behaviour. It is such a powerful tool to master if you are starting up.
Khana's Story- Battle Scars
After being in a car accident at the age of 3, Khana developed a keloid on her right arm. Being a young woman growing up in the Philippines, Khana experienced bullying and self-doubt but she never let the negativity stop her from achieving her goals and becoming the strong and beautiful woman she is today.
Khana hopes her story will inspire others to appreciate, love and take care of the bodies that they are in, no matter the shape, size or form.
Our Design Process- Step 5: Tech Packs
A tech pack, which is short for technical packet, is a set of documents created by a pattern maker to explain the product design to a manufacturer so they can turn the information into a product.
It's taken us 6 months to design and build our tech packs for our first collection and it is now finally ready!
Chapter 4. Our Path To Finding Product Market Fit
Finding the right product and the right market requires time and effort. You need to consistently seek feedback from your customers and those in your community to ensure that you are on the right path.
Here, I discuss 5 key findings we found through a survey we conducted with a handful of our customers to find out what they think of our products and services and began our path to finding our product market fit.
Sherry's Story- Taking Space
Sherry shares her past and family history as slave servants in Vietnam. After her parents fled Vietnam during the great exodus, they found themselves in a new country with new rules and new struggles.
Sherry and her three children are domestic violence survivors. She recalls the moment when she realised that her children had normalised the abuse and that she had to stop the cycle.
Sherry is now an advocate for body and sexual positivity and hopes to inspire other Asian women to take their sexual power back.
Zoe's Story- Finding Liberation As An ‘Imperfect Asian’
Neha's story- My Journey With Endometriosis
Design Process Step 4: The Stories Behind Our Lifestyle & Packaging Boards
In this article, we walk you through where we drew our inspiration from when designing our collection. We wanted to focus on how you will feel when you see and wear our garments, so the stories behind our inspirations each have a beautiful meaning.
We also show you a sneak peak of our swing tag mockup and tell you about our sustainable packaging ideas.