Chapter 6. How to identify your target audiences
Who are my target customers and what are the different characteristics between each segments?
These hard hitting questions are always on the top of mind for new businesses. Finding out who your customers are takes time and requires trial and error.
Here we discuss our main customer segments and walk you through what we think their customer journeys are.
Design Process Step 6: Finding The Right Manufacturer
One of the last steps in the design process is finding the right manufacturer to work with to produce the products.
Here we share 5 secrets in finding the right one to work with.
The Ultimate Sydney Gift Guide for Your Asian Girlfriend or Wife in 2021
You will surely find something to treat her from our ultimate gift guide in Sydney.
Show her how much you care with a gift from a local business run by Asian women this special occasion.
Navreen's Story- New Beginnings
Take a walk with us and Navreen to hear her story on her new beginnings.
Navreen is one of our first customers and someone who has shown tremendous support in Soy & Spice. Her story is beautiful on so many levels and together, we hope to inspire you to have the courage to let go, and explore your own new beginnings.
Chapter 5. Building a Community on Instagram
From zero to hero. In this article, we walk through 5 tips on how we grew our instagram account @soyspicelingerie from scratch.
Through Instagram, we have been able to generate the majority of our sales and able to segment our customers and understand their purchasing behaviour. It is such a powerful tool to master if you are starting up.
Khana's Story- Battle Scars
After being in a car accident at the age of 3, Khana developed a keloid on her right arm. Being a young woman growing up in the Philippines, Khana experienced bullying and self-doubt but she never let the negativity stop her from achieving her goals and becoming the strong and beautiful woman she is today.
Khana hopes her story will inspire others to appreciate, love and take care of the bodies that they are in, no matter the shape, size or form.
Our Design Process- Step 5: Tech Packs
A tech pack, which is short for technical packet, is a set of documents created by a pattern maker to explain the product design to a manufacturer so they can turn the information into a product.
It's taken us 6 months to design and build our tech packs for our first collection and it is now finally ready!
Chapter 4. Our Path To Finding Product Market Fit
Finding the right product and the right market requires time and effort. You need to consistently seek feedback from your customers and those in your community to ensure that you are on the right path.
Here, I discuss 5 key findings we found through a survey we conducted with a handful of our customers to find out what they think of our products and services and began our path to finding our product market fit.