Soy & Spice Lingerie Blogs

Vienna shares her transformational story from working in a startup to running her own. 

Taking the leap of faith is never easy, but it's not as hard as most think. Take a quick peek into Vienna's story and you will see.

Dr Anjali shares her 5 tips on how to overcome anxiety and build confidence. These tips can be easily integrated into your daily lives and make a big difference in your daily mindset. 

Dr. Anjali Kasunich is a California-licensed Naturopathic Doctor and the founder of Mantra Natural Medicine - her private practice based out of Los Angeles. She's passionate about helping people understand and heal what's causing their symptoms so they can thrive! In addition to working with patients individually, she's led workshops and healing dance experiences to help more people learn about their bodies and heal themselves.  

In our new blog series 'Expert Tips', we explore different topics related to body, mind & sex positivity as well as other topics in the fashion, design & lingerie industry. 

Here in our first post, we will discuss the 5 tips Chris from @Sophryn_ has on how to turn food into your friend. Chris is a food positivity coach who aims to change the perceptions on the diet culture and our mindsets towards food.

Who are my target customers and what are the different characteristics between each segments? 

These hard hitting questions are always on the top of mind for new businesses. Finding out who your customers are takes time and requires trial and error. 

Here we discuss our main customer segments and walk you through what we think their customer journeys are.

One of the last steps in the design process is finding the right manufacturer to work with to produce the products.

Here we share 5 secrets in finding the right one to work with. 

You will surely find something to treat her from our ultimate gift guide in Sydney.

Show her how much you care with a gift from a local business run by Asian women this special occasion. 

Take a walk with us and Navreen to hear her story on her new beginnings.

Navreen is one of our first customers and someone who has shown tremendous support in Soy & Spice. Her story is beautiful on so many levels and together, we hope to inspire you to have the courage to let go, and explore your own new beginnings. 

From zero to hero. In this article, we walk through 5 tips on how we grew our instagram account @soyspicelingerie from scratch.

Through Instagram, we have been able to generate the majority of our sales and able to segment our customers and understand their purchasing behaviour. It is such a powerful tool to master if you are starting up.