Creating a Pre-sale Campaign

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A pre-sale campaign can be a great idea to start the getting orders before your bulk stock arrives. Unlike selling your available stock, where you can sell and track the exact number of inventory and ship your products to your customers as the orders come in, a pre-sale is aimed at gathering the amount of interest on your product before it goes onto the market. 

This is a great way to create hype around the product and start selling before you put in the bulk order.


To create a successful pre-sale campaign, you need to first set a timeline on when you expect the campaign to roll out. You can work backwards from the day you want to put your product on the market. On this plan, you need to specify the details of each step and what you hope to get out of it. Set specific milestones you want to hit with each element of the campaign and how you plan to achieve these milestones.


Once you have this plan set out, the next step is to think about who you want to be involved in promoting the sale. You can decide to work with influencers or other businesses in your niche. Make sure again to set specific goals you want to hit from each of these collaborations and map out how you plan to reach these goals. 

 

After you have the team of people you want to work, the next step is to think about how you are going to market each step of this campaign. You might leverage your social media or your website to hype things up and get the word out there but you can also reach out to media outlets and get PR. You need to be smart on what you prioritise and how you plan on getting the word out about your new product so everything flows smoothly.


Once that is done, the next stage is where you need to figure out how you are going to get people to make the actual order. Will you create an EOI landing page? Will you direct people to your website and get them to make the purchase directly on there? Or, will you create a discount code for the first 10 purchasers to make the order and let your super fans know about it before anyone else does?


Think about whether you want to host a product launch event or perhaps a product demo. Showing the product live is a great way for potential customers to get a sense of what your product looks like and how your product feels.


An important note to make is to ensure that you set the expectations on when the customer will receive their product and what will happen if their expectations are not met. Will you provide a full refund on the order or provide an exchange of product?


Once you have all the above set up, it is time to execute! The key takeaway here is to plan plan plan. The more time you spend on creating a go to market strategy with your new product, the easier it will be to bring it to market. 

Best of luck!

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