I had already set on the colour theme for our collection before we embarked on this journey and made sure that all our branding matched the colour scheme. If you scroll through our Instagram account for example, you will be able to clearly identify that our brand colours are red, black & white. So, this part was an easy exercise for me.
However, when it came to selecting the right fabrics, it was no way near as easy. Heck, I lost so much sleep pondering over this. I had close to zero experience and knowledge in what types of fabrics can be used in making lingerie. Looking through my own collection, I spotted trends of lace, polyester and cotton. After looking online to see what other brands are using and going into stores, I knew that I wanted to use as much sustainable fabrics as possible in our collection. I have always been a huge advocate for mother nature, some may say that if i was born in the 60s, I would have been a hippie. Besides knowing that I wanted to use sustainable fabrics, I had absolutely no idea on which exact types of fabrics to use. For those of you who are in the same boat as me, this realisation can be extremely daunting, but don’t let this get to you. Just keep moving.
Luckily for me, I knew my friend Edwina Huang from Vivify Textiles, so the first thing I did was reach out to her and set up a call. As this was the first time I had spoken to anyone about this, I was quite overwhelmed with all the information she presented to me during our call. I don’t blame her though, this would have been something she did on a daily basis so it’s completely natural. During our call, Edwina walked me through the types of beautiful sustainable fabrics she offers and told me about the benefits and cons of each. I immediately fell in love with her bamboo range and knew then and there that I wanted to use one of them in our collection.
Bamboo fabrics have many benefits, including its natural antibacterial agents which are perfect for clothing items like underwear. Due to its hypoallergenic nature, it’s also great for those with sensitive skin due but most of all, unlike cotton, it requires very little water to grow and no chemicals. However, to turn bamboo into fabrics that can be used in clothing, most natural bamboo is actually made into bamboo rayon. This process does require some chemical to break down the bamboo pulps, so skeptics sometimes would argue against really how eco-friendly bamboo fabrics are. I completely see their point and it is valid. However, compared to cotton, it is definitely more sustainable and it feels amazing on the skin!
I wanted to also include some prints for one of our bra and underwear sets. I think prints are stunning and it gives the garment that extra character. So, we are also sourcing some repreve recycled polyester made from water bottles from Vivify Textiles. We’ve ordered some samples, which should arrive over the next few weeks. I will add in some photos once they arrive in our later articles.
Our collection wouldn’t be complete without a lace set. There’s just something about wearing a pair of soft and gorgeous lace underwear that makes me feel beautiful. Don’t ask me what it is, it just does. There aren't many recycled lace options out there right now so to ensure that our lace garments are as eco-friendly as possible, we will be using recycled elastic as the underband and bra straps. We are still in the process of sourcing the right lace fabrics, so will keep you in the loop as we go.
On top of this, we will be using recycled bra strap sliders and hooks as well on all of our products. Except the ribbon and the pin that attaches the tag to the garment, all the other elements of the packaging, including the swing tag, will be made from recycled materials too.
This phase of the design process is by far the toughest but the most exciting. I have learnt so much and will continue to learn. In the next article, we will go through the last two moodboards and explore what inspired me to come up with the concepts and the style of packaging we will be using. Stay tuned!
Notes from the author
Selecting the right fabrics can definitely be daunting to those of us who have never done it before! To me, the fabric and the feel of each garment is one of the most important aspects of a product. Especially for bras and underwear as it is something so intimate and worn so close to our skin. So, putting in a significant amount of time to research and find the right ones is absolutely crucial. However, my tip is to not overthink this part of the design process, set on something and just go for it because if you continue to pounder, you will be stuck in this phase and not be able to move on. So, put aside a few hrs every day to do your research and just follow your gut.